Shopping for Feelings: How a Bad Mirror Can Teach you Good Marketing

A funny thing happened to me last Spring. I was going shopping for a new coat, but I couldn’t find the one I truly liked. You know the drill? You are looking for something very particular, but it essentially exists only in your own imagination. There is an old Russian movie where the main protagonist … Continue reading

Santa vs. Father Frost

It might come as a surprise, but people in Russia do not celebrate Christmas on the 25th. Why? Partially, because of the Orthodox Church that sticks Christ’s birth to the 7th of January, according to the older (Julian) calendar. Partially, because of the Communists. Back in the days religion was prohibited, and people could hardly … Continue reading

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