Shopping for Feelings: How a Bad Mirror Can Teach you Good Marketing

A funny thing happened to me last Spring. I was going shopping for a new coat, but I couldn’t find the one I truly liked. You know the drill? You are looking for something very particular, but it essentially exists only in your own imagination. There is an old Russian movie where the main protagonist … Continue reading

A Happy Customer is a Returning Customer

Marketing Cuisine: How to Make Your Customers Happy and Make Them Return Because of my job specification, and natural curiosity, I often enjoy looking at different marketing techniques from the customer’s point of view. Recently it became quite trendy to talk about building emotional connection with your audience, and I was really happy to discover … Continue reading

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