Raymond Aaron and Caprice at Entrepreneurs 2012

It took me a while to write this post as I had rather mixed feelings about this event. I was expecting, or at least hoping that there will be some sort of educating, and networking programme, where you could meet successful people, and learn from their experience. In a way it was like this. There were many … Continue reading

A Happy Customer is a Returning Customer

Marketing Cuisine: How to Make Your Customers Happy and Make Them Return Because of my job specification, and natural curiosity, I often enjoy looking at different marketing techniques from the customer’s point of view. Recently it became quite trendy to talk about building emotional connection with your audience, and I was really happy to discover … Continue reading

Ryanair: A Big Fight over a Small Bag

вид из окна самолета

Ryanair. It’s hard to know what to say sometimes, but I think I speak for most when I say Ryanair is a big corporate twat. The low fares are the only thing attracting customers, which would be a good enough reason to fly with them, except that… the fares aren’t that cheap. “Low” not “Cheap” Once the … Continue reading

The Popcorn Cost Conundrum: Is the price of cinema food too high?

We all understand the frustration at overpriced cinema food, but one man in America has actually decided to do something about it by suing his local AMC Cinema for what he considered to be overpriced movie snacks. It has been reported that Joshua Thompson of Livonia, Michigan became fed up of paying the allegedly high prices at his … Continue reading

Flowers – Unreasonable Luxury, or Profitable Investment?

I came from a place where the culture of flowers is developed to its apogee. People are buying flowers on every occasion – birthdays, weddings, parties, anniversaries, proms, graduations, etc. And, in spite of the fact that my home country is not the rich one, and flowers are quite expensive there, people are also presenting … Continue reading

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